Privacy Policy

Privacy Policy

Effective date: October 3, 2026 · Last updated: October 3, 2026

Upturnflow ("we", "us", "our") respects your privacy. This policy applies to upturnflow.com, including our quizzes, free guides, booking forms, and the messages you send us on WhatsApp, Messenger and Instagram.

1. Who we are and what this site does

Upturnflow is a web design and digital marketing agency based in Lagos, Nigeria. We help businesses, especially dental clinics, turn website visitors into booked appointments. On upturnflow.com you can take our Booking Quiz and Visibility Quiz, request a free guide such as the Meta Business Agent Setup Guide, book a free website review, and contact us by phone, email, WhatsApp, Messenger or Instagram.

This policy explains what information we collect through these services, how we use it, who we share it with, and the choices you have.

2. Information we collect

• Details you give us. Your name, email address, phone or WhatsApp number, your website link, why you want a review, how soon you want to fix things, and your answers to our quizzes. When you request a free guide we also record that you agreed to receive it by email, and when.
• Messages you send us. If you message us on WhatsApp, Messenger or Instagram, we receive your name or profile name, phone number or platform user ID, the content of your messages, and the time they were sent.
• Information collected automatically. The pages you visit, the device and browser you use, your approximate location, and the ad, post or page that brought you to our site (for example through campaign tags in the link). This is collected using cookies and similar technologies.

We do not collect payment card details or government ID numbers through this website, and we do not ask for sensitive personal data such as health or financial account details.

3. How we use information

We use your information to:

• Give you what you asked for, such as your quiz result, your free guide, or your website review.
• Contact you about your review or booking, and reply to your messages.
• Send you emails, but only if you agreed to them (see the next section).
• Understand which pages, quizzes and ads work, so we can improve our site and our marketing.
• Keep our records, protect our systems, prevent fraud, and meet legal obligations.

We do not sell your personal information.

4. Emails and your consent

When you request a free guide, we ask you to tick a box agreeing to receive the guide and occasional tips and offers by email. We keep a record of that agreement. You can change your mind at any time: reply to any of our emails with the word "stop", or use the unsubscribe link in our emails, and we will remove you from our list. We will not send you marketing emails if you have not agreed to them.

5. Cookies, analytics and advertising

We use the following tools on our website:

• Google Analytics to measure how many people visit, which pages they view, and how they find us.
• Meta Pixel to measure how our Facebook and Instagram ads perform, and to show our ads to people who have visited our site or are likely to be interested.

These tools use cookies and similar technologies. You can block or delete cookies in your browser settings, and you can manage ad personalisation in your Google ad settings and your Meta ad preferences.

6. Messaging us on WhatsApp, Messenger and Instagram

When you message our business accounts, your messages pass through the platform you chose (WhatsApp, Facebook Messenger or Instagram), which is run by Meta Platforms, Inc. and handles your data under its own privacy policy. We only handle conversations that you start with us. We may use automated tools, including AI services, to help read and reply to messages, and the text of your messages may be processed by those service providers solely to produce a reply. We use the information from these conversations only to answer you and follow up on your enquiry, and not for any unrelated purpose.

7. Who we share information with

We share information only as needed to run our services, with:

• Brevo, which sends our emails and holds our email list.
• Airtable, where we keep our contact and enquiry records.
• Make.com, which moves information between our tools automatically.
• Netlify, which hosts our website and runs our forms.
• Google (Analytics) and Meta (Pixel, WhatsApp, Messenger and Instagram), as described above.
• The database and AI service providers that help us store and answer messages.
• Legal authorities, only if the law or a valid legal process requires it.

Some of these providers are based outside Nigeria, so your information may be processed in other countries. We only use providers that protect information to a reasonable standard. We do not sell your personal information or share it with others for their own advertising.

8. How long we keep information

We keep your information for as long as we need it for the purposes above, for example while you are on our email list or while we follow up on your enquiry. After that, we delete it or make it anonymous. You can ask us to delete your information at any time.

9. Security

We protect your information with encrypted connections (HTTPS) on our website and with password-protected accounts at the services we use. Only people who need your information to run our services can access it. No system is completely secure, but we work to keep your information safe.

10. Your rights and choices

Under the Nigeria Data Protection Act 2023, you can ask us to:

• Tell you what information we hold about you, and give you a copy.
• Correct information that is wrong.
• Delete your information.
• Stop using your information for marketing, or withdraw your consent at any time.

Contact us using the details below and we will respond. You also have the right to complain to the Nigeria Data Protection Commission.

11. Children's privacy

Our website and services are for businesses and adults. They are not directed at children under 18, and we do not knowingly collect their information. If you believe a child has given us personal information, contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. When we do, we will change the "Last updated" date above. If we make an important change, we will tell you on this page or by email.

13. Contact us

If you have questions about this policy, or want to use any of your rights, contact us:

• Email: linton@upturn.work
• WhatsApp: +234 704 506 5611
• Location: Lagos, Nigeria
• Website: upturnflow.com